Facebook wants you to share every awesome article, video, and webpage you stumble upon with your friends. And it wants to make doing so as easy as algorithmically possible. So, it’s no surprise, really, that the billion-plus-strong social network is rolling out new tools that effectively kill those two birds with one stone: two new Chrome extensions that simplify bookmarking and updated web plugins that integrate with any webpage.

The new plugins are the most drastic, visually speaking. They feature a redesigned “Like” button that’s a little more rounded and a little less colorful than the old design. It also dispenses with Facebook’s “f” logo for the “thumbs up” icon synonymous with internet approval. They also sport a tweaked share count (i.e., the text that indicates the total number of times a page or article has been “Liked”) that lives within the new button’s borders rather than outside them, as was the case with the old button.

Related: Facebook plays tastemaker by recommending events that you should attend

Those changes were well-reasoned, said Facebook. After side-by-side “qualitative and quantitative” testing, the network determined that the new design encouraged clicks at a higher frequency than its outmoded counterpart.

But the new Like button confers benefits in other areas. It comes in several sizes optimized for smartphones, tablets and other mobile devices (Facebook says 30 percent of Like button impressions come from mobile devices), and features a “refined, modern” aesthetic — i.e., muted tones and a flatter appearance — consistent with Facebook’s current design language. And it’s backwards compatible, which is to say it won’t adversely impact third-party websites that currently implement the retired button.
“We made sure that any changes we made worked with every configuration previously available,” said Facebook in a press release. “In this design process, we did exhaustive texting with different languages and in the context of people’s sites to ensure backwards compatibility and scalability.”

Moreover, the new buttons play nicely with Instant Articles, Facebook’s hosted solution for publishers. In the coming weeks, articles will gain “Like,” “Comment,” and “Share” buttons, and partners who use Facebook to power their comment section — and have the “comment mirroring” feature enabled — will see conversations synced across the web, Facebook Instant, and related posts in News Feed.

The new buttons will roll out “over the coming weeks,” Facebook said. If you’ve already got a web plugin installed, it’ll update automatically.

Facebook’s new Chrome extensions are a tad narrower in scope. One of them, Share to Facebook, provides shortcuts to share links to Groups, Messenger, and Facebook proper. The other, Save to Facebook, ties into the social network’s web bookmarking features. You can quickly save articles, videos, products, or entire webpages to a central Facebook hub that syncs across your signed-in devices. It’s accessible via Facebook’s “saved” tab.

The extensions launch on the Chrome Web Store on Tuesday. Save on Facebook boasts more than 300 million active users, Facebook said in a blog post.

Read more: http://www.digitaltrends.com/social-media/facebook-like-button-chrome-extensions/#ixzz4CzIfYkFV 
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Comments

10/21/2016 7:29am

There are many benefits of Facebook, especially it plays a key role to extend the business Its one of the most powerful social media.Thanks for providing lot of information about modern means of social media.

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06/24/2017 5:42am

I already have this extension. These features are really cool and usable. I often find really interesting articles online, but I get too lazy to share them with my friends because I have to open Facebook. The Save to Facebook feature is nice too. If I needed to see that article again, I would just have to look it up on my saved items on Facebook. It is really handy when I am on my phone and not my laptop. The downside to this is sometimes you accidentally click a button and it might like or share an article that wasn’t all that good, besides that everything works just fine.

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01/22/2017 8:29pm

Nowadays, Facebook connects us into the other parts of the world. Unlike before, we can communicate with other people from different parts of the world easier through Facebook. For over the years, Facebook has gone a lot of improvements. For example, from like button, it changes into reaction button where you can choose your reaction for a post such as love, happy, etc. Facebook also adds some features such as live videos.

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02/06/2017 7:32pm

Well, we are talking about Facebook, the most famous social media application now in the internet. Of course, we can expect a lot of innovations from it since it's now on the top and most widely used application in the world. The innovation that I like the most on Facebook is the heart button. Now, we are not only limited to liking a certain post, but we can now put a heart on it! For me, it's a great innovation and it promotes love in social media!

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02/12/2017 11:51pm

I don't like that new like buttons. Of course I'm using them... but still don't like them at all...

Reply
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04/07/2017 5:33am

This is how Facebook collect info on you and would offer a relevant advertisement. Nothing much.

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