Now, I’d like to take a look at how we all should evolve as search optimizers. Since the theme fits, let’s call these the seven New Year’s resolutions you should be making for your campaign in 2017:
Follow these SEO trends for better rankings in 2016
SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.  The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners.
 New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline
By Mark Bonchek 
Digital business models are a bit of a misnomer. It’s not digital technology that defines them; it’s their ability to create exponential value. The music and video industries, for example, weren’t redefined by converting analog to digital formats. Just ask Sony about Minidisc players and Netflix about their DVD business.
 Apple has Siri; Microsoft has Cortana; Amazon has Echo; and Google is looking for Google Home to be the next big thing in artificial intelligence. Unfortunately, most forays into the world of machine learning and artificial intelligence have been fairly underwhelming. But Apple hopes to change all that by banking big and bringing on developers and experts to build out their slow-moving AI division.
 This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts.
However, this year is different. |
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