Now, I’d like to take a look at how we all should evolve as search optimizers. Since the theme fits, let’s call these the seven New Year’s resolutions you should be making for your campaign in 2017:

The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business owners.

By John E Lincoln 

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline

By David Jones 

Facebook last week said it would begin testing long anticipated end-to-end encryption capabilities in its Messenger app, enabling users to have secret conversations.

The new level of security means that a message will be visible only to the sender and the recipient -- Facebook won't even be able to read it.

By Seth Robinson

It’s decision time in many IT departments. Which up-and-coming technology should explore for business potential? VR might drive a breakthrough in conferencing capabilities. AI could push automation to new heights. And bots hold the promise of tying together the deluge of applications being used.